In most cases, you need more than an optimized landing page to cause a visitor to make a purchase. If you want to create an effective and efficient funnel, you need to work both ad and landing page sides of the spectrum. For the ad side, there is Google AdWords, Facebook ads, and email campaigns. The landing page side is a site or interstitial. What this means is that both sources need to be optimized and connected. CONNECTING ADS TO LANDING PAGES Going from an ad source to