A brand identity is made up of more than just a logo, color palette, and type treatment. A brand’s identity can set apart an organization, a person, or specifically the product in relation to the company. Our branding work is always process driven- crafting the best mix of elements to create the perfect identity to set you apart from other brands. Whether you want to rebuild your existing brand or launch a new product or service, we will make sure your identity is as polished as possible.
branding
Brand Identity
Brand Concept
Brand Strategy/Development
Brand Positioning
Brand Systems & Guidelines
Logo Design
Brand Name Origination
Product Name Origination
Brand Personas
Packaging Design
Brand Collateral
Brand Management
Brand Revitalization/ Relaunch
Personalized Staff Branding
Brand Style Guides
FACTS
Color is a huge factor of brand recognition. A signature color can increase brand recognition by 80%.
According to Reuters, 82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions.
First impressions are incredibly important to develop loyalty; 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience.
Recognition equals value: out of 40 million images posted to Instagram every day, over 10,000 of them are of the Starbucks logo- and for the most part, not on purpose.
Our brains process images 60,000 times faster than we process words. That’s why so many companies choose to include a glyph or visual in their logo.
It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.
90% of consumers expect that their experience with a brand will be similar across all platforms and devices. They expect a seamless transition between web and device-native applications through color, flow, and overall quality.
Market Research
Advertising Strategy
Traditional Advertising
Media Buying
Influencer Marketing
Editorial
Digital Marketing
Graphic Design
Point of Sale Marketing
Strategy Implementation
Partnership Negotiations
Customer Loyalty Programs
Experiential Marketing
Event Planning & Production
Event Partnerships
Trade Show Management
marketing
We engage a wealth of experiences, skills and knowledge to research, advise, create and implement winning strategies and marketing campaigns for clients across a wide range of industries in all cities. We create campaigns that employ techniques and tools that best suit your needs while maximizing returns from your marketing investments. From your product design to the purchase process, every element and each step along the way matters. It all forms part of the experience that your customers have with your product or service. We will work with you to create a successful marketing strategy and a powerful brand that resonates around the world.
FACTS
FACTS
75% of businesses say their lack of marketing skills is impacting revenue in some way.
45% of a brand’s image can be attributed to what it says and how it says it.
Hiring an outsourcing marketing partner saves a company an average of 10 – 30% in their overall marketing spending
48% of consumers said that the most critical time to gain their loyalty is when they make their first purchase or begin service.
94% of consumers cite how a company markets themselves is a reason they do or do not trust the business.
The first position on Google search results on desktop has a 34.36% clickthrough rate.
37% of marketers said visual marketing was the most important form of content for their business
48% of Americans expect brands to know them and help them discover new products or services that fit their needs.
digital
The digital landscape is increasing in its importance as part of a complete marketing strategy. From websites to social media, eCommerce and pay per click advertising.
Our services include website and online shop development including mobile and tablet experiences, social media strategy and management, search engine optimization and conversion rate optimization as well as digital advertising across the digital spectrum. As a full service agency, we can include our services as part of a larger marketing and advertising focus or as a stand alone component.
Audience Research/Analysis
Social Media Management
Influencer Outreach/Strategy
Creative Management
Cross-Platform Messaging
E-Mail Marketing
E-Mail Campaigns
Graphic Design
Website Development
Website Design
Website Launch
Website Management
Blog Management
Pay-Per-Click (PPC)
Search Engine Optimization (SEO)
FACTS
72% of consumers who did a local search visited a store within five miles.
Marketers who use video grow revenue 49% faster than non-video users.
92% of marketers say that social media is important to their business.
11 a.m. ET has the highest click-through rate for email sends.
Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts
The first position on Google search results on desktop has a 34.36% clickthrough rate.
More than half of marketers who've been using social media for at least two years report it helped them improve sales.
88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy.
business development
It's not just whats on the outside that matters, but what's on the inside as well. Maybe you need a great team-building workshop. Or you might need on-going sales coaching and time management system. You could even need to be paired with a CRM that will make you and your employees lives easier. No matter the problem, our team will find solutions and help execute the strategies for thriving success behind the scene.
FACTS
Three out of four consumers say they spent more money with a company because of a positive customer experience.
Companies with an enforced sales structure are 400% more likely in employees achieving goals.
A well-paired CRM gives an average of $8.71 for every $1 spent.
Good organizational structure results in increased cooperation and a sense of pride among members of the organization.
74% of sales reps are failing due to lack of direction and training.
Employees with written goals are 50% more likely to achieve than employees without goals.
Introverts are strongly represented among the best salespeople
16% of front-line employees clearly understand the connections between corporate priorities.
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