Branding is a big deal, crucial for big and small companies, and definitely is not just about a cool and memorable logo. With a great brand backing your services/products, you will increase the value of all elements of your company, motivate your employees and staff, and most importantly - gain the trust of your customers. Your brand is the most valuable part of your business. 1. Branding Gives You Recognition Your brands biggest element is it's logo. Just think McDonald's go