Influencer marketing focuses on relevant individuals to drive your brand’s message (and in some cases, revenue). Many think of influencer marketing as a celebrity-endorsed product or service, but just because you or someone you follow has a large following on Facebook, Instagram, etc., doesn’t necessarily mean that you or they are Influencers. The idea behind influencer marketing is that the individual promoting a product or brand can play the role of potential customers the

As a content marketer, you know that keywords are extremely important to your content strategy, especially when it comes to using content to boost your website’s search engine optimization. And if you’re a media buyer, then you know that keywords are important to the success of your Google AdWords campaigns. While on the surface, content marketing and media buying seem like two separate parts of your overall marketing mix, the two are actually mutually beneficial thanks to th

Businesses often think that paid Facebook ads is enough to get their e-commerce store off the ground. However, there are so many additional factors that can affect the performance of your ads. Before you disappoint yourself with ad results that don’t match your expectations, here are four signs that you might need influencer marketing in addition to your paid Facebook ads. Your behavioral metrics look great on analytics, but your revenue does not match Often at times, your bo