
Keywords to Your Content Strategy and Google AdWords Campaigns
As a content marketer, you know that keywords are extremely important to your content strategy, especially when it comes to using content to boost your website’s search engine optimization. And if you’re a media buyer, then you know that keywords are important to the success of your Google AdWords campaigns. While on the surface, content marketing and media buying seem like two separate parts of your overall marketing mix, the two are actually mutually beneficial thanks to th